What are the New SEO Standards for Search Engines?

Search Engines 2024: New Standards and SEO Tips

Adapting to the new SEO standards of search engines is critical for gaining a competitive edge in the digital world. At Gersuz, we provide the SEO strategies and solutions you need to align with these changes. Contact us to optimize your website and rank higher in search engines.

What’s Changing in the SEO World?

The algorithms and SEO standards of search engines are constantly evolving and developing. These changes directly affect how websites are ranked on search engine results pages (SERPs). Adapting to these new standards is crucial for businesses to gain a competitive edge in the digital world. Here’s what you need to know about the new standards of search engines and how these changes can impact your SEO strategy.

Core Web Vitals: User Experience-Focused Optimization

Google’s new Core Web Vitals update places even greater importance on the user experience of websites. Core Web Vitals consists of three main metrics:

Largest Contentful Paint (LCP): Measures the loading time of a page’s main content. The ideal time should be 2.5 seconds or less.
First Input Delay (FID): Measures how long it takes for a user to interact with a page. The ideal time should be 100 milliseconds or less.
Cumulative Layout Shift (CLS): Measures how often the page layout shifts unexpectedly. The ideal score should be 0.1 or less.

These metrics play a crucial role in evaluating your website’s speed, interaction capacity, and visual stability. Optimizing Core Web Vitals can help improve your search engine rankings.

Mobile Compatibility, Speed Optimization, and SEO Standards

Search engines place great importance on mobile compatibility and speed optimization, particularly to enhance user experience on mobile devices. Google’s Mobile-First Indexing policy prioritizes the mobile versions of websites for indexing and ranking. Therefore, having a mobile-friendly and fast-loading website directly impacts your SEO performance.

The Use of Structured Data (Schema Markup)

Structured data helps search engines better understand the content of your website. By using Schema Markup, you can present the data on your website in a structured way and achieve rich snippets in search results. This can increase your click-through rates (CTR) and help attract more organic traffic.

Quality Content and EAT Principles

Google rewards high-quality content based on the EAT (Expertise, Authoritativeness, Trustworthiness) principles. Having content that is strong in expertise, authority, and trustworthiness improves your search engine rankings. By optimizing your content according to these principles, you can ensure it is valued more highly by search engines.

Voice Search Optimization

Voice search is becoming increasingly popular. Therefore, optimizing your website for voice search is crucial for future SEO success. Long-tail keywords and natural language usage are effective strategies for voice search optimization.

SEO Work Pricing

The pricing of SEO work varies depending on the scope, duration, and requirements of the tasks involved. Services such as keyword research, on-site and technical SEO optimization, content strategy creation, link building, and local SEO have different costs. Therefore, when creating an SEO strategy tailored to your business needs, you should consider that prices will vary based on these factors.

Adapting to the new standards of search engines is critical for gaining a competitive edge in the digital world. At Gersuz, we provide the necessary SEO strategies and solutions to help you adapt to these changes. Contact us to optimize your website and rank higher in search engines.

What are the New SEO Standards for Search Engines?